In this webinar, Kyle Horton moderates a discussion with Aimee Ganote and Kyle Capps about optimizing special order processes in golf retail using Golf Genius Golf Shop. They explore how leveraging data and technology can lead to smarter stocking decisions and improved customer experiences. The panelists share insights into integrating digital systems to enhance efficiency and service consistency in their operations.

  • Special orders, when properly tracked and analyzed, become a powerful source of actionable data that drives smarter buying decisions, more accurate size runs, and better inventory planning for golf shops.
  • Digitizing the special order process with tools like Golf Genius Golf Shop replaces error-prone binders and spreadsheets, dramatically improving staff efficiency, member communication, and consistency of service.
  • Automated communication (texts and emails) and integrated reporting transform special orders from a logistical burden into a high-impact member experience that also increases pickup rates and overall retail revenue.