Beyond the Booking | How Sim Operators Build Loyalty
In this webinar, Ryan Kahl from GOLFZON Social discusses how sim operators build customer loyalty. He highlights the importance of creating a welcoming environment that feels like a second home, emphasizing personalized experiences and community engagement. The conversation also covers organizing leagues and tournaments to foster a sense of belonging among guests.
- GOLFZON Social builds loyalty by creating a “clubhouse” atmosphere where staff learn guests’ preferences, greet them by name, and treat every visit—weekday or weekend—as a special event.
- Structured, well-run leagues (especially the Thursday night two‑man best ball match play league) and flexible rolling leagues are central to driving repeat visits, community, and off‑season revenue across multiple locations.
- Golf Genius and modern booking/POS tools are used to manage memberships, registrations, handicaps, schedules, scoring, communication, and even waivers—making it feasible to scale from a small first league to full 64‑player seasons and multi‑month tournaments.